Employee Engagement in Practice...

Dilbert nails it again...

The "Employer Brand Engagement Ladder"...

A diagramatic representation of how the language used can determine the level of employee engagement that's likely within an organisation.

I genuinely believe that as long as everyone within a company (management and employees) use the word "staff" there can be no progress towards a more empowered organisation.

In education it's even called "The Staff Room" - and nobody thinks that's a bad thing...

Thoughts?

Creativity...

http://gapingvoid.com/2009/11/09/so-whats-your-message/

Adaptive Web Architecture...

New buzzword/phrase I love - "Adaptive Web Architecture".

I'm probably going to write a Client Brief or an e-book on this subject over the winter months.

Currently it's a mixture of the Persuasion Pathway concept - combined with the ability of websites to deliver highly personalised / contextual user journeys nowadays.

It's also the beginnings of a more meaningful discussion around empathetic copywriting based on people's behavioural motivation styles... Phew!