The "Employer Brand Engagement Ladder"...

A diagramatic representation of how the language used can determine the level of employee engagement that's likely within an organisation.

I genuinely believe that as long as everyone within a company (management and employees) use the word "staff" there can be no progress towards a more empowered organisation.

In education it's even called "The Staff Room" - and nobody thinks that's a bad thing...

Thoughts?