Adaptive Web Architecture...

New buzzword/phrase I love - "Adaptive Web Architecture".

I'm probably going to write a Client Brief or an e-book on this subject over the winter months.

Currently it's a mixture of the Persuasion Pathway concept - combined with the ability of websites to deliver highly personalised / contextual user journeys nowadays.

It's also the beginnings of a more meaningful discussion around empathetic copywriting based on people's behavioural motivation styles... Phew!