Wednesday, December 09, 2009

Cluetrain Revisited...

It's been a while - so I thought I'd re-read the Cluetrain Manifesto the other day...

I skipped over the actual manifesto and just read the articles by Locke, Searls, Weinberg and Levine and a lot of it still sounds like most of the people I talk to still don't get it:

However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked

Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in
Maybe that's where we are now - anyway it seems exciting all of a sudden...


95 theses - they're all good - these are just 3 at random - go figure it all out here:

10. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.

51 Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

93 We're both inside companies and outside them. The boundaries that separate our conversations look like the Berlin Wall today, but they're really just an annoyance. We know they're coming down. We're going to work from both sides to take them down.

Neuromarketing in B2B markets...

Have been doing research into the application of neuromarketing within the B2B marketplace.

This could be especially exciting for a lot of our clients. It kind of ties in with my current feelings about NLP and copywriting... anyway - it's all happening in the brain - that's for sure!

Not a lot of traffic / google searching on the term yet - but I'm sure that's just a matter of time.

If you want to get a conversation started - leave a comment.

Tuesday, December 01, 2009

NWA - "Narrative Web Architecture"

That's correct - "Narrative Web Architecture" - Not NWA! - but still Straight Outta Compton...

Takes the idea of "adaptive web architecture" and begins a storytelling piece as well.

The narrative changes/evolves - dependent on the clicks / user journey through the website.

This all links in with some thinking I'm doing about NLP and copywriting... more to follow!