NWA - "Narrative Web Architecture"

That's correct - "Narrative Web Architecture" - Not NWA! - but still Straight Outta Compton...

Takes the idea of "adaptive web architecture" and begins a storytelling piece as well.

The narrative changes/evolves - dependent on the clicks / user journey through the website.

This all links in with some thinking I'm doing about NLP and copywriting... more to follow!