To plan - or not to plan?

Several people I work with seem to think that I'm a planner.

My job title is Digital Strategy Director (Dude) but working at Chemistry Digital in Nottingham I've got lots of different hats.

I'd like to think that I'm a creative generalist but looking at my RSS feeds this morning I do subscribe to quite a few Planning blogs - so I must be interested in this area.

There's a good post at Northern Planner about seizing the day and stuff... that's what we need to be doing - stop assuming that the conversations we started 2 years ago are a given. They're not...

In fact most marketers still don't know what I'm talking about - most of the time - or is that just my poor communication skills?

Anyway - I always read Russell...