Owning a keyword - Persuasion Pathways...

We've been talking a lot about Persuasion Pathways at work recently. Heck it's even in our vlog!

I coined the prase after reading about Persuasion Architecture at futurenowinc.

I was bored with hearing the phrase "Customer Journey" - so I decided to coin a new one.

It also tied in with our worldview of Permission Marketing Online that we wrote about in our 4G Web strategies client briefing document...

Anyhow I decided to post this piece and stake my claim in the search engines.